People, planet and profits.... The B Team

"Our mission is to catalyze a better way of doing business for the wellbeing of people and planet". This is the mission of the B Team, a team of influential business leaders from around the world. The initiative was created by Sir Richard Branson and Jochen Zeitz, as a means to 'screw business as usual' and create a world where people and planet are as important as profits.

The bottom line of this initiative is sustainability. Getting us back to living off one planets worth of resources. It's a lofty goal and one that will be met with plenty of opposition and resistance. But it HAS to happen. The world needs a new generation of thinkers and doers - young people who know that our current model of doing business as well as our current lifestyles in developed nations is simply not sustainable.

This is one of those monumental and fundamental changes that will be huge. It means we're in it for the long haul. But I'm optimistic.

One of the core component of our program here at BIOSPHERE Environmental Education is to educate youth about our planet - about the incredible beauty of its diverse habitats and species. But we also look at the human impacts on our planet. The goal is to understand those impacts and to learn to change the way we live, work, and play so that we can have good lives, but not at the cost of the destruction of the earth's climate, habitats and species as well as the cost to human health and wellbeing.

It is time for change. BIOSPHERE Environmental Education will be part of that change. Our goal is to inspire youth to understand and appreciate our natural environment and develop a sense of stewardship towards it. 

Have a wander through our website to see what BIOSPHERE is all about. We're just starting out. But many big things started out small and we're are only just getting started.